Lights, cloud, action!

Every time a viewer presses play on a screen, a series of systems springs into action behind the scenes. Content is pulled, processed, streamed, and stabilized—all within seconds. For A+E Global Media, a global media powerhouse, delivering that experience to each of its millions of viewers means a promise of speed, quality, and reliability while proactively offering curated services.

But as its audiences grew across platforms, geographies, and devices, the media house found it increasingly harder to deliver on the promise. Systems that once served the business well were no longer agile enough to support the pace of digital growth. The company needed a foundation that could scale with its ambitions and support the evolving expectations of a global, always-on audience.

That’s when A+E turned to a trusted partner. Since 2015, Virtusa and A+E have worked side by side to drive innovation and business growth. Over the years, they’ve delivered a series of digital and cloud transformation initiatives that modernized A+E’s core systems—fueling improvements in sales, content creation, and media supply chain operations. These efforts not only enhanced performance but also delivered measurable gains in efficiency and cost savings. The common thread across all the initiatives has been a shared customer obsession—a mindset that continues to power A+E’s evolution.

The company’s transformation reflects a broader trend captured in Virtusa’s 2025 Data Mastery Report, which found that ‘customer-obsessed’ and ‘customer-clairvoyant’ organizations embracing cloud-native architectures and strong data foundations outperform their peers in agility and growth. These leaders use the cloud to unlock real-time insights, automate operations, and innovate.

A+E’s customer obsession led it to launch the Cloud City program with Virtusa. The multi-year initiative focused on modernizing infrastructure, migrating mission-critical applications to the cloud, and embedding automation and agility across operations. It became the blueprint for the media company’s evolution into a digital-first enterprise.

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